The market size of medical devices is ca. 36b Euro in China in 2014, among which 2,25b Euro were sold online. However, medical devices could only be sold through licensed online pharmacies, because online medical device stores are prohibited in China so far. Hence many Chinese medical device marketers acquire online pharmacies in order to walk around the hurdle.
Things will change in 2015, CFDA will issue licenses to qualified medical device marketers, to enable them to open online stores aiming at medical devices. Device makers and marketers are inspired by the new policy, who predict strong uplift of sales achievement in the coming years.
